The official nonprofit partner of Grand Canyon National Park has a new name that it says better reflects its mission of protecting and enhancing Arizona's best-known natural wonder.
Grand Canyon Association now has been renamed Grand Canyon Conservancy, the group announced in a press release early this month.
The nonprofit's CEO, Susan Schroeder, says the new name "is more closely aligned with our mission to inspire people to protect and enhance Grand Canyon National Park for present and future generations."
The change was timed to concide with the park's centennial celebrations in February 2019, GCC says.
The organization was founded as the Grand Canyon Natural History Association in 1932 but became Grand Canyon Association in 1994. It raises private funds, operates park retail shops and offers guided educational programs about the region's natural and cultural history.
"Grand Canyon Conservancy looks forward to the next 100 years," Schroeder says.
To learn more about the nonprofit, visit www.grandcanyon.org.