The Greater Phoenix Economic Council has launched a campaign to urge Californians to move to Arizona.

The "Time to Get Out" campaign compares the cost of living and other lifestyle aspects in California to Arizona. It gives visitors the option to choose a business or personal focus and provides information on the differences living in Arizona, rather than California.

“For the last 10 years, we’ve seen a number of companies, because of the tax and regulatory environment, decide it’s time to expand or relocate out of the California market,” Chris Camacho, the council's president and CEO, told KTAR. "And so we want to be the location of choice when these companies decide to move knowledge workers out of California into Arizona.”

Overall, the campaign highlights a lower cost of living as well as a lower tax burden, which it says makes Arizona an appealing choice for businesses and individuals.