The company that operates the North Rim's Grand Canyon Lodge — and many other accommodations in and around America's national parks — is hoping a new initiative will spur guests to help fund park improvements.

Forever Resorts' "Find Your Park: One Night, One Dollar" campaign encourages guests at properties in and adjacent to national parks to earmark $1 per night for nonprofit organizations. The campaign will run through 2016, when the National Park Service celebrates its centennial.

The company said in a statement that the campaign could raise as much as $175,000 for organizations that support national parks.

Other Forever Resorts properties in Arizona are Mormon Lake Lodge and Temple Bar Resort. In neighboring states, notable resorts include Rocky Mountain Park Inn in Estes Park, Colorado, and the Lodge at Bryce Canyon in Utah.

Photo: Grand Canyon Lodge, North Rim | Courtesy of Forever Resorts