Canyon Paint Pot

Dream Homes by the Dozens

If you want a brand new home with as much as thirty-percent more house and luxury features for the money than you'll find most anywhere else, take a look at fabulous Phoenix, boom town, U. S. A.

A Phoenix visitor from the East, after closely inspecting every detail of a new three bedroom subdivision home, questioned the salesman as to the price.

"This model," the salesman replied, "sells for eleven thousand."

The visitor looked closely at the salesman. "You're joking, of course!"

The salesman picked up a folder and offered it to the visitor. "Here is a floor plan and list of this model's features including the total price of eleven thousand dollars."

The visitor studied the folder a moment. "But there must be some mistake . . . why, back home this house would cost more like eighteen thousand dollars."

Some variation of this scene is an everyday occurrence in Phoenix. Who was the visitor and what did he know about real estate values? He could have been most any one of the leading authorities on the subject who attended the Mortgage Bankers Association Clinic in Phoenix last April. These real estate value specialists: presidents, vice-presidents and loan officers of banking institutions and mortgage companies, as experts in the property value field, represent all sections of the United States. According to the many favorable comments made by this group after visiting a number of housing development areas, their opinions seemed unanimous that the housing dollar goes amazingly further in Arizona than anywhere else in the entire country. Since this conference, Ralph E. Bruneau, vice-president of the Valley National Bank, has received over a hundred letters from those who had attended, heaping praise on Arizona in general and emphasizing in writing continued amazement at the outstanding new home values to be found there, especially in the Phoenix and Tucson areas. Since space limitations will not permit publication of quotes from such a quantity of mail, the following excerpts were chosen as typical in essence with the majority and are printed here with permission of Mr. Bruneau and the individual writers.

"I have traveled to many sections of the country for the purpose of acquiring mortgages for our portfolio. I have heretofore reported to our Board-and I have no hesitancy in stating now -that, in my opinion, more house per dollar is delivered in the Phoenix Area than in any other section of the country that I have visited." . . . William G. Livingston, Vice-President & Secretary, City and County Savings Bank, Albany, New York . . .

"As you know, our bank has bought mortages in many different sections of the United States and it is my impression based on personal inspection of construction in the area which I have visited, that in no part of the country, where we have bought mortgages, are better values per building dollar delivered than in your cities of Phoenix and Tucson."... R. W. H. Campbell, Vice-President, Liberty Bank of Buffalo, Buffalo, New York...

"We have examined single family houses in Oklahoma, Arizona, California, New Mexico, Colorado, Texas, Louisiana, North Carolina, and New England States. In our opinion, the home buyer in Arizona gets a better house for his money than in any other State. This appears true in the very small, lower priced home, to the fairly high priced units."... B. C. Nichols, Treasurer, Maine Savings Bank, Portland, Maine...

"Without a doubt the housing dollar goes further in Phoenix than any other section of our country that I have come in contact with.

"On our last trip to Phoenix I went through a brick house costing about $11,000.00. This house, in New Jersey, would cost at least $18,000.00."... Nelson Dunham, President, New Brunswick Savings Institution, New Brunswick, N. J...

"The home builders of Arizona are to be highly commended on the excellent standard of construction that they have given to the home owner in your area.

"The people in your good state are fortunate in receiving in some instances as much as 30% more house per dollar than in many other parts of the country.

"The homes have many features which add greatly to their value, such features as are found only in the most expensive homes in other locations.

"Having been in the mortgage field on a national basis for many years, this comparison is particularly evident to our experienced staff."... H. J. Ludington, Mortgage Specialist, Rochester, New York...

"In my travels throughout the United States in the past few years I have had an excellent opportunity to view and judge what is being produced on a comparable basis and so far I have not seen anything anywhere to compare with what your local builders produce and sell both from a financial standpoint and architecturally speaking. In making this statement I am not confining myself to any particular price range. I well remember when I first visited Phoenix and inspected the houses being built by Long, Hall and Riskas and at first sight found it very difficult to believe what I saw."... John H. Hammett, VicePresident & Secretary, Irving Savings Bank, New York 7, New York...

"I notice that Mr. Doyle considers me an expert on National Lending and with all due modesty, I suppose I am. Since 1949 we have purchased mortgages in twenty-one States and Puerto Rico and I have been in direct charge of this phase of our operations. Naturally, I have had the opportunity to compare the housing value received, dollar for dollar, in most areas of the country. It is my considered opinion that a new home buyer in Phoenix receives more house per dollar than in any other area of the country with which I am acquainted." William P. Schweickert, Jr., Mortgage Loan Supervisor, The Bank For Savings, New York.

The Alfred Andersen “Westlake” is a splendid example of one of the larger subdivision homes in the Phoenix area. This home of many features contains 1476 sq. ft. living area and is priced at $14,600, or $15,600 with refrigerated cooling. Alfred Andersen, one of the first local tract developers, has built homes in Phoenix for 23 years.

This is the “Clayton,” three bedrooms, one and one-half bath, 1176 sq. ft. Hoffman Home with a wide array of features and priced at $7,600. As a product of one of the nation's largest tract builders, the Hoffman Home is well known in a score of western cities and as far east as Cleveland, Ohio, finding competition in Phoenix by far the keenest.

The “Staggs-Bilt” model 53-20 three bedroom, one bath home is priced at $9,000 with 1125 sq. ft. habitable area and 1365 sq. ft. under roof. The Staggs Construction Company is very well known in the Phoenix area where it can be proud of its many well-planned subdivisions. The Staggs sales goal for the period of 6/1/54 to 6/1/55 is a total of 921 units.

DEL MONTE

At Del Monte Village this three bedroom, one bath, 960 sq. ft. home including car port and many other features sells for $7,450. The Del Monte Construction Co. is one of the largest and oldest subdivision firms in the state, having been associated with a number of community developments including three thousand homes of various price ranges.

ALLIED

Allied Construction Company's Rancho Ventura homes with three bedrooms, two baths, 1504 sq. ft. (2200 sq. ft. under roof) are priced at $11,600 The Allied homes like many others are offered in a variety of elevations to choose from, allowing for variation of home styles and neighborhood appearance even before the individual owner touch is applied.

DEL WEBB

The "Chieftain," three bedrooms, one bath, 1167 sq. ft. Del Webb home in the college town of Tempe, Arizona, sells for $7,900. The Del E. Webb Development Co. is one of the country's large building firms constructing, in many states, giant industrial plants, hospitals, stores, hotels, and now a complete city on a raw desert site, San Manuel, Ariz.

Meet an Arizona subdivision builder and visit in these pages a fine example of the many model homes in Phoenix, the three bedroom, two bath "Hallcraft 900" priced at $11,000

John C. Hall, vice president and board member of the Arizona Home Building Contractors Associations, like the majority of Phoenix subdivision builders is a strong exponent of keeping the ethics and building practices of this large industry on a high plane. Hall, though a builder of long experience, is along with most of his contemporaries a newcomer to the comparatively new business of subdivision building, on a large scale, in Phoenix. However, being a dynamo of energy and building know-how and taking the slogan of his firm "The Door to Better-Living" very seriously, he has, during four years in the business, gained for the Hallcraft Home a wide and enviable reputation and demand.

In the face of stiff and worthy competition the alert Hallcraft organization has accumulated a variety of first award cups and plaques in home competitions. Of recent acclaim was the grand sweepstakes first for the Hallcraft Home features display at the Phoenix Home Show. A short time ago Hall enjoyed a week of deep sea fishing at Acapulco, Mexico, where he was guest of The Minneapolis Honeywell Company as a first prize winner in a national home merchandising competition. Hall, along with many of his fellow production builders, is working for the day when any average American who wants a home of his own can afford to own one well worth being proud of.

It takes a lot of men to produce a production line home, from the architect, foreman, surveyors, etc., clear on to the final steps of cleaning up, leveling and seeding. Most of the steps are represented in this line-up, however the number of persons involved would be doubled by including the more indirect but necessary contributors such as office-staff, supply-yard crew, service, sales, material delivery from local firms, etc.

C and D show bath No. 1 with tiled vanity, and bath No. 2 with tiled shower as seen from bedroom No. 3 across the hall.

Features of the Hallcraft 900 are similar to most Phoenix tract homes of a comparable price range. The Hallcraft 900 is constructed of bonded brick, including 1400 sq. ft. plus car port on 73' by 110' leveled and seeded lots. Mahogany trim, central heating, large closets and storage space, 10 ft. concrete drive, sidewalks, curbs, paved streets, 30 gallon water heater, all meters paid for, complete American Kitchen and a choice of elevation, and colors of interior, exterior, floor tile, ceramic tile kitchen cabinet top, etc.

... Continued on page thirty-eight The rear living room in the Hallcraft 900 plan is 14 by 18 feet with a sliding Arcadia glass door to the patio.

Opposite view of living room includes offset dining area located adjacent to kitchen.

The Hallcraft model 900 is equipped with a sparkling "American Kitchen" with ample space and outlets providing for a range, refrigerator and an automatic washer.