FAMOUS RANCHES IN ARIZONA

"Then I said to the Sales Manager, 'You're Nuts!'"

He wanted me to march up to every customer and make a spiel like this: "Mrs. Klunk, what you need is Golden Shell Oil. This is a special oil for stop-and-go driving. It flows instantly to every moving part, even on cold starts. It is tough for fast, hard driv-ing. It prevents wear. My company spent umpty millions developing it. And yet it is only 25¢ a quart."

And by that time, where's Mrs. Klunk? Across the street, probably. Or fainted.

Heck, you can't talk to customers the way that guy says. You got to humor 'em. They got a right to pay 30¢ or 35¢ a quart, if they want, for their own pet oil.

Know what I tell Mrs. Klunk? I say: “Mrs. Klunk, listen, this Golden Shell Oil is what I use in my own car. And my car has to both run for less and last longer than your car does.” It works, too. Kind of flatters her, I guess.

Sincerely,

SALUTE TO HOSPITALITY

We pause to pay tribute to an important industry-hotels, dude ranches, and resorts. Annually thousands of Arizona visitors receive lasting impressions of cordiality and hospitality from their hosts at the hotels, ranches and resorts where they stay in this Land of the Sun. Huge sums of money have been invested in the hotel and ranch business of this state. Some of the leading Arizona resort hotels are world famed, ranking with the finest in this land and abroad. The dude ranches of Arizona are of such high standard, in such ideal "atmosphere" that Arizona can well be described as the "dude ranch capital of the world." Famous people whose names are high in the literary, business, political and stage rolls of this and other lands have been registered as guests at our hotels and ranches, taking with them a deep affection for Arizona that can never be erased from their memory and which brings them back year after year. It is therefore with pleasure that we note the activities of the Arizona Hotel association in forming a close-knit organization of hotel and ranch men. This organization, formed last winter, has as one of its missions the high purpose of informing the world about Arizona, The Land of the Sun, aptly described by Clarence Budington Kelland as "the vacation land of the world."

The Arizona highway department, under the guiding policy adopted by a far-seeing highway commission, has maintained a sustained effort to make America conscious of Arizona, its good roads, its fine climate, its grand scenic attractions. Each year the highway department is increasing its activities in this field of publicity. The Arizona Hotel association, judging by its rapid growth and early efforts, will do a valuable piece of work in the same direction. ARIZONA HIGHWAYS, with this issue, extends its hand in cooperation with the ArizonaHotel association in putting over an important message that Arizona is about the best place on earth to visit and live in and to rest and relax in.

Hotel association in putting over an important message that Arizona is about the best place on earth to visit and live in and to rest and relax in.

We commend to our readers the hotels, dude ranches and resorts of Arizona. You can find anything you want. You can find the most luxurious quarters that money can buy or you can find quarters of simple and rustic plainness. You can isolate yourself and your thoughts on the desert or in the high mountains, or you can live and laugh and play within the confines of the big city. All of Arizona is yours. You will find the finest hosts in the world. You will find unsurpassed service. Everything that you want is here.

In this issue we are trying to give you a glimpse of some of the hotels, ranches and resorts of Arizona. The time and space elements have kept us from including all. But we feel that we reveal enough to show you what to expect, what to look for when you come to visit in the Land of the Sun. Clarence Budington Kelland, who contributes an appreciation of Arizona for this issue, gives us the touch of the master writer in expressing a feeling that so many have had in this state.

"I never understood what complete contentment was." Mr. Kelland writes on Page 18, "until I went to live for a while on a remote cattle ranch and chased little cows, big cows and medium sized cows over so much landscape that I became aware of my own littleness. I, who always regarded a horse and a tarantula with equal aversion, discovered that a saddle is a sort of pulpit from which you preach to yourself, and the subject of your sermon is: 'I am the Captain of my soul.' "

Howdy, Pardner!

We offer you our hotel and ranch edition, containing the first official directory of the Arizona Hotel association listing resorts, dude ranches and hotels of the state. As you can readily see you have much to choose from when you visit Arizona and decide to hang your hat on a peg and "set a spell." ARIZONA HIGHWAYS owes a debt of gratitude to Mr. Foster Rockwell of Adams House, Phoenix, the secretary-treasurer of the A. H. A., for his splendid cooperation in making this issue possible. We have tried from time to time in this magazine to introduce an innovation or two but Mr. George Avey's work in illustrating the hotel and ranch supplement, pages 19-34, is the finest, we think, we have ever offered. We have lived in this state for a long time and we thought we were pretty well versed in what to find in the desert and mountains of Arizona but when the hotel and ranch men began to send in pictures for our supplement we paused in awe! No wonder the world is becoming conscious of Arizona as a vacation land. We have the natural beauties and we are not lacking in the avenues of hospitality for our visitors. For their cooperation with us we wish to thank all the hotel and ranch men of the state.

Our promising and brilliant young photographer, Tom Imler, Jr., is with us again. This time with studies of two strange desert plants, the tender, delicate Night Blooming Cereus whose gentle petals open at night and the ferocious-looking Yucca. Incidentally the Cereus study was made in the dead of night, the Yucca photographed at high noon.

Again we have a few but precious golden words from the pen of Clarence Budington Kelland. Mr. Kelland, world-famed author, who lives in Arizona, writes of the splendor of Arizona as a foreword to our hotel and ranch supplement. Never has there been expressed a nicer tribute to Arizona.

Jim Kintner of Grand Canyon, one-time cowboy now managing an airline, tells us of his friend, J. R. Williams, who lives Out Walnut Creek Way in Yavapai county. The famous cartoonist operates a large cattle ranch. Jim Kintner used to "ride range" for Mr. Williams, and his story of his old boss makes mighty swell reading.

That fine editor and writer, Ernest Douglas, tells us the story of Arizona citrus in this issue. Mr. Douglas first of all speaks with authority. He is recognized as one of the foremost agriculturists in the west. He also writes with vividness and beautiful expression of language. By all means, do not miss his article on citrus.

We present a new writer to our readers in this issue. Our scouts told us that Phil Stevens is as good a writer as he is an engineer. We learned around the highway department that Phil Stevens is a good engineer; so we asked him to do us a piece on Highway 60. He is on location on that mighty highway now, and a bit of "60" is always welcome. Did we locate a jewel? Just read his story on "60" and you'll agree that Phil Stevens is a fine writer.

Merely by way of giving credit where credit is due, we wish to say that the copper engravings produced in this issue are done by the Republic and Gazette Engraving company, Phoenix; the supplement in lithography is done by the Phoenix Arizona Engraving and Lithographing company and the Prescott Courier, of Prescott, Arizona, does our printing and binding. We like their work and we hope you do too.

Hope to see you again in September. Hasta la vista.

ARIZONA HIGHWAYS TABLE OF CONTENTS

TWO BOUQUETS By Tom Imler, Jr. 4-5

OUT WALNUT CREEK WAY WITH A FAMOUS CARTOONIST 7

ARIZONA CITRUS: THE INCOMPARABLE GOLDEN FRUIT 8 60: A MONUMENT TO MAN'S MIGHT IN ENGINEERING AND ROAD BUILDING 10

HOTEVILLA-STEP-CHILD OF ORAIBI 12

WELCOME ARIZONA: A POLICY OF COURTESY AT THE HIGHWAY CHECKING STATIONS 13

A BOUT WITH BACCHUS 14

THE GOLDEN FLEECE 15

ALONG THE CORONADO TRAIL 17

ARIZONA: THE IDEAL VACATION GROUND OF THE WORLD.......... 18 By Clarence Budington Kelland A PICTORIAL PRESENTATION OF HOTELS, RANCHES AND RESORTS OF ARIZONA......... 19-34 With Illustrations by George Avey

ALONG THE HIGHWAYS AND BY-WAYS 35

FIRST OFFICIAL LISTING: ARIZONA STATE HOTEL RED BOOK DIRECTORY 36-37

ROAD PROJECTS UNDER CONSTRUCTION 50

FAMOUS RANCHES IN ARIZONA Back Cover