The Pioneers

ARIZONA HIGHWAYS NOVEMBER, 1928 Arizona Automobile Association, Inc.

Affiliated with American Automobile Association 101 So. Central Ave.

Hotel Jefferson

Phone 23389

Phoenix, Arizona

OFFICERS

DIRECTORS

EXECUTIVE COMMITTEE

ADVISORY BOARD

LEGAL COUNSEL

WHAT OTHERS SAY

Firms as well as individuals are now availing themselves of the service of the Arizona Automobile Association, as evidenced by the following let-ter addressed to this organization: "FOSTER & KLEISER COMPANY, ADVERTISING Phoenix, Arizona, October 30, 1928.

Arizona Automobile Association, Phoenix, Arizona. Gentlemen: Being firmly convinced of the importance of the work of the Arizona Automobile Association and the advantages that it affords its membership, we are herewith applying for a Firm Membership.

Due to the fact that there are several connected with this Company who are constantly using the highways of Arizona, I believe that we will derive considerable benefit from a Firm Membership in the Arizona Automobile Association.

Very truly yours, FOSTER AND KLEISER COMPANY, W. W. Wright, General Supervisor, State of Arizona."

SCHOOL, GO SLOW!

The above is the warning that meets the motorist's eye in thousands of cities and towns. There is good reason for it. The children come tearing out of school, run, full of enthusiasm as they resume their play. They are so running over with high spirits, that it is hard for them to look up and down the street as they cross.

Many communities place police officers near the schoolhouse at the opening and closing of school, and sometimes a patrol of school boys is appointed to warn the motorists. Such measures are highly desirable. Yet if the automobile drivers were cautious and considerate, no such precaution would be necessary. They would see for themselves the necessity for the utmost care.

The life of every little child should be precious in the sight of the motorists. It will only take him a few seconds to slow down when he sees the school sign. How much better than to run over some helpless child and bring anxiety or grief to its family!

IT IS—AND IT AIN'T

"Service with a Smile" is more or less of a trite expression, in fact, it has been used so hard and so long that it is almost without meaning. However, the actual thought is still there and had it not been misused so often, it would be much more forceful.

Scores of business houses in cities of the million class gaily display this well-known slogan; also do the casual keepers of the neighborhood grocery in the villages scattetred throughout the countryside -and in a majority of cases, it is well-meant, in some, just a "slogan" and in still others, nothing but a by-word.

Still, in one branch of endeavor the "Service with a Smile" is literally true and that is the case of the affiliated AAA motor club, for the keynote of its very life is "service" and the essence of its existence is the combination of both the service and the smile. The proof of this statement can only be verified by actual contact with the hundreds, yes, -thousands of tourists who are daily visitors to the offices of the one thousand and sixty-seven AAA motor organizations throughout the United States and Canada.

A BIG BUSINESS BOOST

It is one thing to bring folks from other parts of the country untry to Arizona, but quite another to keep them here, and there is only one way to do it and that is to make our state so attractive that they can't pull themselves away. Many of our friends from other states make the trip "out west" just to look us over. If we don't "put out a little" and let them know in as many ways as possible that we actually want them here, the chances are they will stay for a few weeks, and then make their way back home.

The other day, Mr. and Mrs. "Baltimore, Maryland" called at the office stating they were on thein way back east. They had seen Northern Arizona but very little of the southern part of the sta and were intending to be on their way without fu ther delay. Howev However, due to their call at the office of the Arizona Automobile Association they decided to prolong their stay and make a loop trip over the Apache Trail, to Globe; then to Tucson and Nogales and on to Tombstone and Douglas, making stop at the Circle Z Ranch at Patagonia. So much for AAA service.