KFC's Arizona Connection
If you grew up watching television, “Mmm, Mmm, Good” probably makes you think of Campbell’s soup. “North America’s Hospitality Dish” probably doesn’t make you think of Kentucky Fried Chicken (now known as KFC). Company founder Harland Sanders, after all, was better at cooking than he was at writing slogans. But one slogan does bring to mind the franchise he created. And it rose spontaneously to the lips of a quick-thinking Arizona restaurant manager.